Michelle Parra

Seller Concessions on the LA Westside: Creative Ways to Get Deals Done

Michelle Parra November 14, 2026

The best deal isn't always a lower price. On the LA Westside right now, it's often a smarter structure.

Whether you're buying or selling in Santa Monica, Brentwood, Venice, Mar Vista, Culver City, Playa Vista, Westwood or West LA, seller concessions are one of the most effective ways to get deals done today. Instead of only cutting the price, the seller puts dollars toward the buyer's costs. Here are two real examples from a lending partner.

Example 1: A Seller Attracts More Buyers With a 3-2-1 Rate Buydown

A $1,595,000 home wasn't getting enough interest. Rather than a $160,000 price cut, the seller split the money:

  • $100,000 price reduction to $1,495,000, under the $1.5M search cutoff, so far more buyers see it online.
  • $60,000 toward a 3-2-1 buydown, lowering the buyer's rate and payment for the first three years.

Example 2: A Condo Buyer Gets $24,000 in Real Savings

A $24,000 price cut would have saved the buyer about $150 a month. Instead, the buyer asked the seller to pay the first year of HOA dues and help with closing costs.

Year

Estimated Monthly Savings for the Buyer

Year 1

$2,400

Year 2

$1,600

Year 3

$820

Same seller dollars, much bigger impact, and the buyer keeps more cash in the bank.

Why Westside Buyers Shouldn't Wait for Rates to Drop

When rates fall, buyers come back all at once. Westside inventory stays tight, so more competition means multiple offers, fewer concessions and higher prices. Buying now lets you negotiate while sellers are flexible, then refinance later if rates drop (refinancing has costs, so plan with your lender).

You can change your rate later. You can't change the price you paid.

Seller Concessions FAQ

What is a 3-2-1 interest rate buydown?

A seller-paid credit that lowers the buyer's rate by 3% in year one, 2% in year two and 1% in year three before it returns to the full rate.

Is now a good time to buy a home on the LA Westside?

For many buyers, yes. Less competition means more negotiating power today, and that leverage usually shrinks once rates fall.

Let's Structure Your Next Westside Deal

I'm Michelle Parra, a Compass real estate agent serving Los Angeles' Westside. Before you list, lower your price or write an offer, contact me at (323) 422-3344 or [email protected] and let's find the strategy that works for you.

Examples are illustrative and based on real scenarios shared by a lending partner. Actual savings depend on loan program, rate, down payment and lender approval. Seller concessions are subject to loan program limits. This is not a commitment to lend. Equal Housing Opportunity.

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